Technical SEO For Your Business
SEO is not just blogs and putting the right keywords in. No it has a lot more depth then that. And a lot of SEO strategies fail because there were some technical SEO issues that were not dealt with.
Optimise your web pages correctly with a comprehensive SEO strategy by ClickFix. Set your sales up for success by ensuring that your web page is easily read and indexed by search engines.
In a SEO audit we help you see and identify your issues. Then our experts would go and fix them if you like to proceed. For example: searching for broken links, missing data, URL structure and examining your XML sitemap. Our site audit gives you a comprehensive action plan of SEO fundamentals, helping you create the perfect base for an outstanding SEO strategy.
What Is Technical SEO?
SEO refers to the process of optimizing a website’s technical infrastructure to make it more search engine-friendly. It involves identifying and addressing technical issues that can prevent search engines from crawling, indexing, and ranking your website’s pages. Technical SEO is a critical aspect of overall SEO strategy because if search engines can’t crawl and index your website’s pages, they won’t appear in search engine results pages (SERPs).
Some common issues include:
Website Speed: A website that loads quickly is more likely to rank higher in search engine results pages. Technical SEO involves optimizing your website’s code, images, and other files to reduce load times.
Mobile Optimization: With more people using mobile devices to access the internet, mobile optimization has become a crucial aspect of SEO. A mobile-friendly website is more likely to rank higher in search engine results pages, so it’s essential to optimize your website for mobile devices.
Website Architecture: A well-structured website architecture makes it easier for search engines to crawl and index your website’s pages. Technical SEO involves optimizing your website’s internal linking structure, URL structure, and sitemap to ensure that search engines can easily navigate your website.
Duplicate Content: Duplicate content can confuse search engines and harm your website’s rankings. Technical SEO involves identifying and resolving duplicate content issues to ensure that search engines are indexing the correct pages.
Schema Markup: Schema markup is a type of code that helps search engines understand the content on your website. Technical SEO involves adding schema markup to your website to make it more search engine-friendly.
HTTPS: HTTPS is a secure version of HTTP that encrypts data between a website and its users. Technical SEO involves ensuring that your website is secure and has an HTTPS certificate.
Crawling and Indexing: SEO involves ensuring that search engines can crawl and index your website’s pages. This includes identifying and fixing crawl errors, creating and submitting sitemaps, and using robots.txt to control which pages search engines can crawl.
In summary, technical SEO is the process of optimizing a website’s technical infrastructure to improve its search engine rankings. By addressing technical issues that can prevent search engines from crawling, indexing, and ranking your website’s pages, you can increase your website’s visibility in search engine results pages and drive more traffic to your website.